Dubai-UAE 14 June, 2015 – Infiniti, the fastest-growing premium car brand in the first quarter of 2015, unveiled its new Q70 sedan at a star-studded launch event at the specially created Q70 Drive Hub in Dubai's Studio City. The new 2016 Infiniti Q70 was launched during a fully immersive, acoustic experience and showcased the evocative design, invigorating performance, innovative technology and superior craftsmanship.
Creating a purpose themed event, Infiniti welcomed over 350 local celebrities, social media stars, Infiniti enthusiasts, journalists, and VIPs to help lift the curtain on the new model. They each took their own 'Journey to the EpiCenter' through a maze at the entrance, by selecting one of the four Q70 themes; ‘Passion’ ‘Success’ ‘Vision’ and ‘Performance’.
Once inside, guests were met with stage performances, street artists, specially-created mocktails that reflected the four themes of the evening all rounded off with a stunning sound and light show.
Infiniti encouraged guests to participate in a 'social media reveal' by getting the hashtag #ForThoseWithDrive trending. As enough tweets and Instagram posts quoted the magic words, the digital displays screening the car started to rise revealing the Q70 in all its glory.
The launch event was hosted by Juergen Schmitz, Managing Director of Infiniti Middle East, senior executives from Arabian Automobiles and media personality, Sheeren Mitwalli.
Juergen said: "The Q70 is a special car; it needed a special launch. Our core brand offer is that this is a car for those with drive - and this was the genesis for the social media reveal."