INFINITI recently concluded its first ever regional skills competition focused on regional service consultants from Aftersales as part of the INFINITI Middle East Training Academy.
Held on the 5TH of April, at the Dubai Autodrome, the competition pitted the skills and knowledge of 8 service consultants from across the region with the aim to identify the top 3 best performing individuals that represent the premium motoring experience that exemplifies the INFINITI brand.
The Aftersales Training Academy was launched in 2015 with the aim of providing additional training to service consultants on INFINITI’s Standard Operating Processes. The Regional Skills Contest is a culmination of these trainings and will form the basis for measuring the effectiveness.
The eight finalists were selected from a pool of 72 regional consultants who underwent a rigorous selection process across the regional service centres. When the finalists arrived at the Autodrome, they were subjected to a full day of activity that tested both their theoretical and practical knowledge in service operations as well as the handling skills required for INFINITI’s premium customer base.
“Service continues to remain a cornerstone for INFINITI in delivering our brand promise of a premium motoring experience to customers,” said Juergen Schmitz, Managing Director of INFINITI Middle East. “Our Training Academy for service consultants will serve as a great platform to ensure that our regional consultants are equipped with the right knowledge tools to ensure that their skills are translated to the premium values of the INFINITI brand,” added Schmitz.
The standout performer on the day was the representative from Y. K. Al Moayyed & Sons (Bahrain) who received a first place medal, trophy and AED 15,000 in prize money. Representatives from Suhail Bahwan Automobiles LLC (Oman) and Arabian Automobiles (Dubai and Northern Emirates) rounded of the second and third place with both contestants also receiving medals and a trophy and AED 10,000 and AED 5,000 respectively.
Awards to the champions were handed over by Juergen Schmitz, Managing Director of INFINITI Middle East and Egemen Adiyaman, General Manager Aftersales.
Egemen Adiyaman, General Manager Aftersales said, “We are extremely proud to have successfully concluded the first skills competition focussed on service consultants in the region. The competition helps us identify the strengths and weakness of our representatives, so that we can enhance and optimise our training programs ensuring all of our customers get the best experience from INFINITI.”
INFINITI in the region has been on aggressive drive in the region focusing on enhancing their customer journey at every stage of the ownership experience. The premium brand has recently launched new IREDI centres in Jordan and Lebanon as well as the first IREDI Pre-Owned centre in Dubai. On the product front INFINITI has also introduced the Q60 – their all-new sports coupe.